28 September 2020
Last May, Keraben Grupo and Nueva Iberocerámica, which belong to the British group Victoria PLC, merged the Casainfinita and Ibero Pocelánico brands for the Spanish and Portuguese markets. As of this September, this merger has been extended to all countries, becoming a single brand and commercial network: IberoCasainfinita. From a logistics standpoint, this new brand’s consignments have been merged at the current Nueva Iberocerámica facilities in Alcora (Castellón).
This merger aims to take advantage of the links between both companies to offer the customers a wider and deeper product catalogue, which will translate into greater sales opportunities and a more complete service to the end customer.