New edition of the Keraben Grupo Campus at its showroom in Feria Valencia

4 July 2023

The Keraben Grupo Campus includes a series of training sessions whose main objective is to offer its customers specific training to improve the sales processes of high-end ceramic products.

During the conference, professionals from the world of sales and interior design from the Keraben Group provided attendees with advice and information of interest on ceramic products and interior decoration, in order to offer the best sales of high-end products.

On 21 and 22 June, a group of Keraben Grupo customers enjoyed a new edition of the "Keraben Grupo Campus". In this edition, the activity focused on the Ibero brand, and was held in the new showroom "The Square" at Feria Valencia. A space of more than 1,000 m2, where the company showcases its new ceramic products. Keraben Grupo will be resuming new editions adapted to its other two brands, Keraben and Metropol. 

Once again this year, the Campus was supported by the National Association of Ceramic and Construction Materials Distributors (ANDIMAC), whose maxim "The professional distribution channel must differentiate itself" was the inspiration for Keraben Grupo to set up its Campus in 2016.

Keraben Grupo professionals covered the production process of a ceramic tile, as well as its technical aspects, and gave interior design tips that can be used at the point of sale of the product. The aim of the campus, in the words of Miguel Bengochea, Director of Contract Services at Keraben Grupo, is: "To offer our customers specific training to improve the sales processes of the high-end ceramic product, in other words, to defend the sale of the valuable product".

In addition to this more educational part, the day included recreational aspects, such as a boat trip through the Albufera de Valencia Natural Park and a lunch in this wonderful natural setting.